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Run better
strategic planning
Capacity-based planning that matches the plan to the people. Time split into committed, responsive and strategic work, with a pipeline everyone can see.
Marketing operations and PMO support for growing teams
Develop the planning, intake, review and launch processes that keep marketing moving, so your people spend their time on the work, not on chasing it.
Rob Burns, Founder · Built the marketing PMO at Procore through its IPO
Procore · Hover · Maps.com
AI lets a team produce more than ever. The bottlenecks just moved: more requests, more channels, more review rounds, and more launches landing on the same few people.
Without a clear system, work stalls in approvals, priorities shift by whoever asks loudest, and launches slip. Good process fixes that, and you barely notice it working.
What I help you build
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Capacity-based planning that matches the plan to the people. Time split into committed, responsive and strategic work, with a pipeline everyone can see.
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One front door for requests. Work is tiered by size and impact, with drop rules agreed in advance, so the hard calls are already made when priorities collide.
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Clear review rounds, named approvers and gates that mean something. Less rework, faster sign-off, and AI triage for routine reviews.
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Launch tiering tied to the product roadmap, so you know early how big each launch is, what it needs and when it can realistically ship.
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An end-to-end workflow from intake to post-launch review. Documented, adopted and easy to follow.
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Dashboards, standups and agents can be built into the tools you already use, so status updates itself and your team stops reporting on the work.
Approach
I deliver the system that keeps work moving. Your marketers own the work. I stay neutral on the creative and focused on flow, clarity and follow-through.
Your stack
No rip-and-replace. I work inside the platforms your team already uses and make them run the process, not the other way around. A few I've built in:
Using something else? The principles carry over. Good process is tool-agnostic.
About
I'm Rob Burns. I spent nine years at Procore building and leading the marketing PMO through global expansion, acquisitions and the company's IPO, recruiting and leading a team of program managers along the way.
Since then I've led marketing operations and program management at Hover, building AI-native operating systems for a lean, fast-moving team. Before Procore, I was Director of Marketing at Maps.com.
Run Better brings that experience to teams that are growing faster than their processes.
Start with a 30-minute intro call. We'll look at where work gets stuck on your team and decide together if it's a fit.